KASKUS Jual Beli App (Marketplace)

Background

KASKUS is one of Indonesia’s largest internet forums with extremely active members who submit a wide variety of content. One of the popular offshoots of the forum is a P2P marketplace platform with its own categories. Before the redesign, the KASKUS app was a combination of both forum and marketplace modules. Our design team was tasked to split them up as stand-alone apps in order to make each module more focused and easier to navigate. As the Android UI/UX designer, I worker on the KASKUS Jual-Beli marketplace app, the KASKUS Forum app, and the KASKUS Chat app for the redesign project.

Role

I was responsible for designing the information architecture, screen flow, and layout for the whole app, as well as creating high-fidelity screens and prototypes for the developers. I worked closely with the product manager and a small group of developers to implement the designs and collaborated with the iOS designer to ensure users have the same experience on both platforms.

Scope

The revamped app included a few core features including product listing, product search and category organization, product detail and purchasing path, transaction tracking, product discussion/chat, and customer support. Additional improvements were then added to every development sprint to further enhance the user experience.

Tools Used

Sketch, Adobe Illustrator, Adobe Photoshop, InVision, Zeplin

Process

Sprint Planning

During the sprint planning the product manager and designers discussed which features would be feasible within each short sprint timeframe. This process was guided by the product roadmap established by the product managers with input from developers. We also discussed what the user flow would look like when the new features are integrated into the existing app.

Design Sprint Review

Designers presented design concepts to the whole team to get feedback for improvement once the designs are done. Prototypes were sometimes needed for complex user flows.

Designs

The completed designs are for both buyer and seller user journeys. Here are some examples of the final screens including product detail, product list management, search/browsing by category, and chat/product discussion.

Buyer Features

Search product, category organization, product detail, product discussion.

Seller Features

Create product listing form, product list management, product detail seller view, chat with buyer.